US 10,140,375 B2
Personalized network searchingGeneral
US 10,140,375 B2
Personalized network searching
Tech Center:
2100 Computer Architecture and Software
Examiner:
Cheryl Lewis
Art Unit:
2155 Data Bases & File Management
Agent:
Inventors:
Gregory Joseph Badros; Stephen Lawrence
Assignee:
Priority:
12/03/03
Filed:
12/26/17
Granted:
11/27/18
Expiration:
12/03/23
Abstract
Personalized network searching, in which a search query is received from a user, and a request is received to personalize a search result. Responsive to the search query and the request to personalize the search result, a personalized search result is generated by searching a personalized search object. Responsive to the search query, a general search result is generated by searching the general search object. The personalized search result and the general search result are provided to a client device, an advertisement is selected based at least in part upon the personalized search object, and the advertisement, the personalized search result, and the general search result are displayed.
Cooperative Patent Classification (CPC)
A61A61N1/36057A61NG06F16/9536G06Q30/0241G06FY10S707/99943Y10S