US 10,534,820 B2
ENHANCED BUYER-ORIENTED SEARCH RESULTSGeneral
US 10,534,820 B2
ENHANCED BUYER-ORIENTED SEARCH RESULTS
Tech Center:
2100 Computer Architecture and Software
Examiner:
Son T Hoang
Art Unit:
2169 Data Bases & File Management
Agent:
Richard A. Heggem
Inventors:
Richard A. Heggem
Assignee:
RICHARD A. HEGGEM
Priority:
01/27/06
Filed:
01/27/06
Granted:
01/14/20
Expiration:
01/27/26
Abstract
A system and architecture for enhancing search results generated by an Internet search engine, so that those search results include enhanced buyer-oriented information, is disclosed. According to one aspect, a list of search results generated by an Internet search engine comprises one or more search results that are associated with one or more URLs in a set of URLs. For each such URL, seller-specific information, which may be based on and/or comprise ratings that are associated with registered selling entities that are associated with that URL, is presented in association with that URL's corresponding search result in the list of search results. A user who submitted query terms, based upon which the list of search results was generated, can use the presented rating information to determine which of the search results to investigate further.
Cooperative Patent Classification (CPC)
G06G06Q30/06G06F16/9535G06Q