US 10,984,445 B2
Providing collected profiles to media properties having specified interestsGeneral
US 10,984,445 B2
Providing collected profiles to media properties having specified interests
Tech Center:
3600 Transportation, Construction, Electronic Commerce, Agriculture, National Security and License and Review
Examiner:
Michael J Sittner
Art Unit:
3622 Business Methods — Incentive Programs, Coupons; Operations Research; Electronic Shopping; Health Care; Point of Sale, Inventory, Accounting; Cost/Price, Reservations, Shipping and Transportation; Business Processing
Agent:
Inventors:
Roy Shkedi
Assignee:
Priority:
06/19/07
Filed:
02/09/18
Granted:
04/20/21
Expiration:
02/10/27
Abstract
To improve monetization of electronic advertisement placement, a profile owner company operates an automatic system for identifying media properties that have interests in specific profiles or profiles of a specified category or kind. The profile owner recognizes a collected visitor profile as one that a media property has previously requested or one that is within a category that a media property has previously requested and arranges for the visitor to be tagged with a tag readable by the media property that requested such a profile. The media property can use the tag in displaying customized advertising to the visitor. Using information received from the media property, the profile owner company then records usage of the profile by the media property.
Cooperative Patent Classification (CPC)
G06G06Q30/0255G06Q