US 5,774,170 A
System and method for delivering targeted advertisements to consumersGeneral
US 5,774,170 A
System and method for delivering targeted advertisements to consumers
Tech Center:
2700
Examiner:
Sherrie Hsia
Art Unit:
2714
Inventors:
KENNETH C. HITE; WALTER S. CICIORA; TOM ALISON; ROBERT G. BEAUREGARD
Assignee:
Priority:
12/13/94
Filed:
12/13/94
Granted:
06/30/98
Expiration:
06/30/18
Abstract
This invention enhances television (and radio) advertising by targeting, delivering and displaying electronic advertising messages (commercials) within specified programming in one or more pre-determined households (or on specific display devices) while simultaneously preventing a commercial from being displayed in other households or on other displays for which it is not intended. Commercials can be delivered to specified homes or displays via either over-the-air or wired delivery systems.