US 6,002,393 A
System and method for delivering targeted advertisements to consumers using direct commandsGeneral
US 6,002,393 A
System and method for delivering targeted advertisements to consumers using direct commands
Tech Center:
2700
Examiner:
Nathan Flynn
Art Unit:
2711
Inventors:
KENNETH C. HITE; WALTER S. CICIORA; TOM ALISON; ROBERT G. BEAUREGARD
Assignee:
Priority:
08/22/95
Filed:
08/22/95
Granted:
12/14/99
Expiration:
08/22/15
Abstract
A system and method for targeting TV advertisements to individual consumers delivering a plurality of advertisements to a display site. A command signal is sent to the display site commanding the display of a selected advertisement suited for the individual consumer. In another embodiment, a predetermined advertisement is delivered upon command from a control center to a viewing site intended for the particular consumer.