US 7,089,195 B2
System and method for the presentation of advertisementsGeneral
US 7,089,195 B2
System and method for the presentation of advertisements
Tech Center:
3600 Transportation, Construction, Electronic Commerce, Agriculture, National Security and License and Review
Examiner:
Arthur Duran
Art Unit:
3688 Business Methods — Incentive Programs, Coupons; Electronic Shopping; Business Cryptography, Voting; Health Care; Point of Sale, Inventory, Accounting; Business Processing, Electronic Negotiation
Agent:
Inventors:
Ari Rosenberg
Assignee:
Priority:
04/30/01
Filed:
04/30/01
Granted:
08/08/06
Expiration:
04/17/23
Abstract
A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.
Cooperative Patent Classification (CPC)
G06G06Q30/0207G06Q