US 7,818,176 B2
System and method for selecting and presenting advertisements based on natural language processing of voice-based inputGeneral
US 7,818,176 B2
System and method for selecting and presenting advertisements based on natural language processing of voice-based input
Tech Center:
2600 Communications
Examiner:
Brian L Albertalli
Art Unit:
2626 Selective Visual Display Systems
Inventors:
Tom Freeman; Mike Kennewick
Assignee:
Priority:
02/06/07
Filed:
02/06/07
Granted:
10/19/10
Expiration:
02/15/29
Abstract
A system and method for selecting and presenting advertisements based on natural language processing of voice-based inputs is provided. A user utterance may be received at an input device, and a conversational, natural language processor may identify a request from the utterance. At least one advertisement may be selected and presented to the user based on the identified request. The advertisement may be presented as a natural language response, thereby creating a conversational feel to the presentation of advertisements. The request and the user's subsequent interaction with the advertisement may be tracked to build user statistical profiles, thus enhancing subsequent selection and presentation of advertisements.
Cooperative Patent Classification (CPC)
G10G10L15/18G10LG06F40/263G06Q30/0241G06F