US 9,269,097 B2
System and method for delivering targeted advertisements and/or providing natural language processing based on advertisementsGeneral
US 9,269,097 B2
System and method for delivering targeted advertisements and/or providing natural language processing based on advertisements
Tech Center:
2600 Communications
Examiner:
Brian Albertalli
Art Unit:
2657 Videophones and Telephonic Communications; Audio Signals; Digital Audio Data Processing; Linguistics, Speech Processing and Audio Compression
Inventors:
MIKE KENNEWICK; TOM FREEMAN
Assignee:
Priority:
02/06/07
Filed:
11/10/14
Granted:
02/23/16
Expiration:
02/06/27
Abstract
The system and method described herein may use various natural language models to deliver targeted advertisements and/or provide natural language processing based on advertisements. In one implementation, an advertisement associated with a product or service may be provided for presentation to a user. A natural language utterance of the user may be received. The natural language utterance may be interpreted based on the advertisement and, responsive to the existence of a pronoun in the natural language utterance, a determination of whether the pronoun refers to one or more of the product or service or a provider of the product or service may be effectuated.
Cooperative Patent Classification (CPC)
G10G10L15/18G10LG06Q30/0241G06F40/263G06Q