US 9,838,755 B1
System and method for determining TV tune-in attributionGeneral
US 9,838,755 B1
System and method for determining TV tune-in attribution
Tech Center:
2400 Networking, Multiplexing, Cable, and Security
Examiner:
Yassin Alata
Art Unit:
2426 Cable and Television
Inventors:
Raghu Srinivas KODIGE; Lampros KALAMPOUKAS; Ashish CHORDIA; Nikhil SAHASRABUDHE
Assignee:
Priority:
04/04/17
Filed:
04/04/17
Granted:
12/05/17
Expiration:
04/04/37
Abstract
Methods and apparatus are provided for determining a lift metric regarding effectiveness of a digital ad campaign for an audio-visual work on subsequent viewership of the audio-visual work. Viewed content from a universe of monitored AV audio-visual devices is collected. Identifiers of audio-visual devices that received an ad impression for the audio-visual work are also collected. The lift metric may be determined from statistical analysis of this data.